…you wait an hour for one, and then three come along at once.

I try to ensure I’m not taking on too much work at any one time, but my clients are generally individuals and small groups. It’s hard for them to find the time to write content, to consider the various points I put to them in the course of developing a website, to talk to colleagues and lawyers, and all the little things that need to be done during the development process.

This means that projects are developed asynchronously, each of us working on it when we can find the time. Things move in fits and starts.

An awful lot of groundwork goes into any web project before a line of code has been written, but eventually there comes a point when everything is developed as far as it can be without any content. It then becomes a waiting game, and the result of this game is—all too often—that famine is followed by feast. No work for a month is followed by three sets of people wanting to see three different websites up and running within a short timeframe.

I suppose that at this point I should ask the question, “How do you cope?” to all the freelancers out there. But before I do—or at any rate, before you answer—it’d be rude of me not to say what I do to cope. The answer is often, sadly, “I don’t.” Three things at once is at least two more than my brain can cope with. Apparently, multi-tasking is a myth and all I need to learn to do is learn to slice my attention-span more finely.

It’s all very well saying it; doing it may be more than I can manage. Maybe, instead, I should just focus on being more realistic and more upfront about deadlines with my clients; maybe I should be saying, “If you can’t deliver the content within a certain timeframe then I can’t promise I’ll deliver the site by two weeks [or whatever] after that date.” Honesty, in my experience, works well. I should try it more often.